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Fall sale - Shop selected gear at 15% off

More items just added!

15% off selected Combos & Rods

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15% off selected Reels

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15% off selected Baits & Tackle

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Top Fishing Products

Browse top fishing gear categories to find your next favorite product.

Best Selling Fishing Gear

Check out our current best-selling fishing gear and see what the most popular items are.

Limited Time Deals

Check back regularly for limited-time deals on fishing gear and apparel.

Fall sale

15% off selected gear
More items added!

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+100 products
Back in stock!

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Lew's clearance sale

Up to 20% off!

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Clearance sale

Up to 70% off

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New to fishing? Check out our species pages

We have all the products you need for your next catch

Bass fishing

The no 1 caught specie in the US

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Trout fishing

For the fly fishing enthusiast

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Pike fishing

Razor sharp and explosive

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Featured Fishing Brands

Check out the most respected brands in fishing. New brands added every month.

Abu Garcia

Reels for life

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Berkley Fishing

Trusted by the pro’s

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New brand on Fishbrain

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St Croix

New brand on Fishbrain

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Find the Best Fishing Gear with Fishbrain

Welcome to the Fishbrain Shop, your one-stop-shop for all things fishing. We’ve partnered with over 85 fishing brands to bring you the best fishing gear and apparel at the best prices. Search by fishing category, or your favorite brand to find the latest fishing equipment for your next trip.

We’re always adding new gear and great deals on your favorite fishing brands, so don’t forget to check back often. Fishbrain Pro members also get special weekly deals and free shipping. Upgrade to Fishbrain Pro now to get all the tools and insights from our app, and start saving money on your fishing gear needs.

Whether you’re looking for a new fishing rod, reel, or new baits to fill up your tackle-box we have you covered. We’ve also got fishing apparel from major brands so you can look the part while out on the water. Fish in style and comfort while reeling in your next personal best.

Not sure what to buy? Our support team is happy to help with recommendations. Whether you’re seeking gear as a beginner angler, or a seasoned pro, we have fishing expertise partnered with our data-driven insights to ensure you get what you need.